Category Archives: Marketing

It’s all very well being a great photographer, but if you want to make a living from your work you’ll need to market yourself somehow.

Effective marketing with Sponsored Listings

Sponsored listings can be a great way to promote your photography. But far too many people don't set up their campaigns effectively enough. A guide to pay-per-click advertising, particularly Google AdWords, including keyword optimisation, effective use of adverts and landing pages, as well as the new ranking methods being used by search engines. If you're lucky enough to have a web … Continue Reading ››

The increasing importance of internet marketing for photographers

The web can be a fantastic way to increase your exposure when you’re starting out. Get it right and it can make your career. Over the last few years in particular, there has been a seismic shift in the way people are using the internet. Dismissed initially by many photographers as being second-best to their hard-copy portfolio as a showcase of their work, photographers' … Continue Reading ››