Sponsored listings can be a great way to promote your photography. But far too many people don't set up their campaigns effectively enough. A guide to pay-per-click advertising, particularly Google AdWords, including keyword optimisation, effective use of adverts and landing pages, as well as the new ranking methods being used by search engines. If you're lucky enough to have a web … Continue Reading ››

If you’re serious about getting photography work, you’ll need a portfolio. There may be less need for them now that more clients are commissioning photographers based on websites, but there are still more than enough people wanting to see folios to make it a necessity. You can’t beat the look of a great print - an image is always going … Continue Reading ››

The web can be a fantastic way to increase your exposure when you’re starting out. Get it right and it can make your career. Over the last few years in particular, there has been a seismic shift in the way people are using the internet. Dismissed initially by many photographers as being second-best to their hard-copy portfolio as a showcase of their work, photographers' … Continue Reading ››