Effective marketing with Sponsored Listings

Sponsored listings can be a great way to promote your photography. But far too many people don't set up their campaigns effectively enough. A guide to pay-per-click advertising, particularly Google AdWords, including keyword optimisation, effective use of adverts and landing pages, as well as the new ranking methods being used by search engines. If you're lucky enough to have a web … Continue Reading ››

Photographing in Public Places

publicphotography It seems to be getting tougher and tougher to photograph in public places these days without attracting adverse attention, especially when there's an increasingly heightened public awareness of issues such as terrorism and paedophilia (in no small part stirred up by certain sections of the media themselves). Who knows if Cartier Bresson, Robert Frank, or any of the other great … Continue Reading ››

The Importance of Personal Photography Projects

When you start out in photography you won't have much else in your portfolio except personal work. But rather than just wandering around with your camera hoping you'll see something worth photographing every now and then (which isn't to be dismissed, but you're just as likely not to see anything worth photographing), it's worth putting some thought and effort into … Continue Reading ››

What’s in a name?

The following are all different ways that I’ve come across of describing the job of the person who assists photographers, and there are probably more. Is there any difference between them? And should it be important how you describe yourself? Photographic Assistant Assistant Photographer Assisting Photographer Photographer’s Assistant Photo Assistant Photography Assistant Photographic Assistant This was the term I learnt first and believed … Continue Reading ››

What is a photo assistant?

assistantwithgaffer All-round super-hero A good assistant is someone who isn’t afraid to ask questions. Someone who has an almost scientific attention to detail. Someone who has initiative, who can help the photographer out of a tricky spot. Someone with diplomacy. Someone who’s enthusiastic. Someone who leaves their own photographic aspirations at the studio door. Someone with useful contacts. Someone with a good … Continue Reading ››